GHAFF Introduces Its Inaugural Fragrance Collection, Marking the Emergence of a Contemporary Emirati Niche House

The Emirati fragrance house presents six original creations developed with internationally acclaimed perfumers and inspired by the heritage, identity, and spirit of the United Arab Emirates.

DUBAI, UNITED ARAB EMIRATES (June 2026)

GHAFF, the Emirati niche fragrance house inspired by the enduring spirit of the Ghaf tree, officially unveiled its inaugural fragrance collection during an exclusive private ceremony, The Reveal, Unveiling Contemporary Emirati Elegance, held at One&Only the Palm, Dubai.

The launch represents the culmination of a three-year process of vision, research, creativity, and refinement to establish a fragrance house that honours the heritage of the United Arab Emirates while presenting it through a contemporary and internationally relevant perspective.
This process brought together Emirati vision, Global perfumery expertise, and exceptional craftsmanship, creating a house where cultural authenticity meets artistic excellence.

Founded by Emirati entrepreneurs Dr. Bader Nasser Marzooq and Sultan Alkokhardi, GHAFF was established with the ambition of presenting an authentic Emirati perspective within the international niche fragrance category.

While the UAE has become internationally recognised for luxury, innovation, and culture, GHAFF was created with the aspiration of standing among the most respected names in niche perfumery while remaining faithful to its cultural identity.
Named after the Ghaf tree, the national tree of the United Arab Emirates and a symbol of resilience, generosity, and connection to the land,
GHAFF translates Emirati stories, memories, and cultural values into contemporary olfactory expressions.

Every aspect of the house has been carefully developed to represent contemporary Emirati excellence, combining artistic storytelling, craftsmanship, and refined perfumery.
Guided by its philosophy, “Rooted in Heritage” GHAFF reflects the journey of the Ghaf tree itself deeply connected to its heritage while continuously reaching toward new horizons.

A Story Rooted in the UAE, Designed for the World

The inaugural collection introduces six fragrances: Murban, Délice, Jaywan, Rabdan, L’Encre, and Giardino.

Each fragrance represents a distinct chapter of the UAE’s story, drawing inspiration from the nation’s landscapes, heritage, history, and cultural identity.
Each creation has been meticulously composed as an Eau de Parfum with a 20% fragrance concentration, reflecting GHAFF’s commitment to depth, character, and lasting presence.

The collection was developed in collaboration with internationally acclaimed perfumers; Mr. Quentin Roussel, Ms. Céline Ripert, Ms. Elodie Bernard, and Ms. Rosa Vaia, whose expertise helped transform authentic Emirati narratives into sophisticated olfactory compositions.
Among those who contributed to bringing GHAFF’s vision to life was Mr. Thierry Fleurichamp, Managing Director of SAMEA at Expressions Parfumées.
With decades of experience in the fragrance industry, Fleurichamp recognised GHAFF’s ambition at an early stage and supported the journey from concept to creation.
His confidence in the project helped establish a creative collaboration between renowned French perfumers and Emirati storytelling, resulting in a collection that bridges cultural authenticity with contemporary fragrance artistry.

 

An Evening of Distinction

The unveiling welcomed distinguished guests from the United Arab Emirates and beyond, including representatives from government, diplomacy, culture, luxury, media, entrepreneurship, and the international fragrance industry.

Among the distinguished attendees were:

• Dr. Sheikh Ali Abdullah Al Mualla, Pioneer of Emirati Art, Sustainability & Culture;
• H.E. Nawaf Nasser Abdulla, Executive Vice President of Container Terminals at DP World;
• Mr. Waleed Al Mansoori, Representative of the Mohammed Bin Rashid Establishment for SME Development, representing H.E. Ahmed Mohammed Salem Al Roumi Al Muhairi;
• H.E. Yaqoub Al Ali, Private Consultant and Executive Director for Affairs of Dubai Ruling Family Members;
• H.E. Ambassador Laila Al Atfani, Founder and CEO of Women Business Circle and Head of Diplomacy & Protocol;
• H.E. Abdullah Al Houli Al Suwaidi;
• Dr. Mohamed Salem Al Ketbi, Chief Executive Officer of MSK Holding Group;
• Dr. Shatha Al Ghazali, Public Health Expert and Relationship Intelligence Specialist;
• Ms. Kholoud Alshahrani, Business Development Consultant and Public Relations Specialist from the Kingdom of Saudi Arabia;
• Mr. Maktoum Al Marzooqi;
• Ms. Rabab Hasan, Senior Key Account Manager at ITP Luxury Group;
• Mr. Quentin Roussel, Perfumer at Expressions Parfumées and creator of GHAFF fragrances;
• Ms. Dalila Daffara, Chief Executive Officer of The Unique Gallery Dubai and High Jewellery Curator & Gemologist;
• Ms. Sara Mestoura, Founder and CEO of S7M Group;
• Ms. Sabrina Mestoura, Co-Founder of S7M Group;
• Mr. Cameron-Lee Roberts, Founder and CEO of YP Club;
• Ms. Anastasia Solodovnyk, Podcast Host in Dubai | Moments with Anastasiia

The evening reached its defining moment with a cinematic countdown culminating at 06:06:06, followed by the official unveiling of the collection through an immersive sensory experience combining fragrance, music, and visual storytelling.
The presence of respected figures from multiple sectors reflected the significance of the occasion and the growing interest surrounding GHAFF’s emergence as a new voice in contemporary Emirati perfumery.

More than the launch of a collection, the evening marked the beginning of a long-term vision to establish an enduring Emirati fragrance house.

Founder Statement

“Fragrance has never been simply a product to me; it is identity, memory, and culture.
GHAFF began with a personal aspiration to express the spirit of the United Arab Emirates through the universal language of fragrance.
Every creation reflects the memories, values, and cultural richness that have shaped our identity.
Our ambition was not simply to launch another fragrance brand, but to contribute a distinctive Emirati voice to the international niche fragrance dialogue.
After years of collaboration, research, and refinement, the unveiling of GHAFF represents the beginning of a long-term vision to establish an enduring Emirati fragrance house.”

Dr. Bader Nasser Marzooq
Founder & Chairman, GHAFF

 

Chief Executive Officer Statement

“Fragrance has the unique ability to preserve emotion, memory, and identity without words.
At GHAFF, every creation has been developed to reflect the character, elegance, and values of the Emirates while speaking to an international audience.
Creating GHAFF required a balance between emotion and technical precision.
Our ambition was not only to create exceptional fragrances, but to build a complete fragrance house where every detail reflects dedication to craftsmanship.
GHAFF represents a contemporary expression of Emirati luxury refined, authentic, and confidently connected to the world.”

Sultan Alkokhardi
CEO & Co-Founder, GHAFF

About GHAFF

GHAFF is an Emirati niche fragrance house dedicated to creating exceptional olfactory creations inspired by the heritage, landscapes, and spirit of the United Arab Emirates.
Through collaborations with internationally renowned perfumers, meticulous craftsmanship, and a commitment to artistic excellence, GHAFF transforms Emirati stories into timeless sensory experiences.

The house was founded with a clear ambition: to establish a globally recognised Emirati fragrance house representing heritage, innovation, and refined luxury.

Rooted in heritage. Created for the world.

 

Social Media Contact

LinkedIn: https://www.linkedin.com/company/ghaff
Instagram:@GHAFF.ae

Full video of the launch event:
https://www.instagram.com/reel/DZfDKWhjvww/?stkn=bXJ4NHZoMWw4bjdp